Welcome to OLGA

The Online Lead Generation Association represents a robust community of common interests. Our goal is to promote those interests, exchange information and strengthen our collective businesses while advocating the highest of business standards.

When we launched OLGA in November of 2005, the founding members were convinced that major changes would soon sweep the lead generation space. While it continues to be the fastest-growing segment of online advertising-growing 73% to $1.3 billion during 2006, according to the Internet Advertising Bureau-lead generation also has caught the attention of regulators like the Federal Trade Commission. Consolidation among companies and other marketplace pressures are forcing a renewed focus on lead quality and transparency, which are among the hallmarks of OLGA's best practices.

In short, it is an exciting time for lead generation companies. OLGA has become a respected source of education and information, and we have been growing rapidly, recently adding Fox Interactive Media, monster.com and a host of other well-known entities to our membership roll. We welcome additional members so that we can add resources to help our members grow and prosper. Along the way, your feedback is always encouraged.

Sincerely,
Dan Felter
Chairman of the Board, OLGA